Servicios

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COMUNICACIÓN

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DIGITAL MARKETING

ANALÍTICA DIGITAL

Capturamos, procesamos y organizamos los datos obtenidos a través de la herramienta de seguimiento Google Analitycs referidos al comportamiento de los usuarios en una web o plataforma digital. Por ejemplo: procedencia, ruta de navegación, tiempos de permanencia, características geográficas y demográficas para entender particularidades y descubrir alternativas que conduzcan al ofrecimiento de una mejor experiencia al consumidor.

A través de Análisis Digital mejoramos las estrategias de marketing ejecutadas y calculamos el Retorno de Inversión (ROI). Es decir, el rendimiento de las inversiones realizadas en motores de búsqueda como Google AdWords.

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POSICIONAMIENTO WEB

El Posicionamiento SEO (Search Engine Optimization) es la optimización de un sitio Web para mejor posición en los resultados de motores de búsqueda. Utilizamos técnicas SEO On Page y Off Page para Incremento del Tráfico Web y Posicionamiento orgánico. Ocupar los primeros lugares en los resultados de búsqueda en Google significa más posibilidades de ventas.

Aumentamos ventas a través de Posicionamiento SEM (Search Engine Marketing) con anuncios pagos en motores de búsqueda como Google AdWords. Implementamos estrategias realizando una investigación para determinar formas y tiempos con la finalidad de aprovechar al máximo el presupuesto invertido para lograr mayores utilidades.

COMMUNITY MANAGEMENT

Potenciamos empresas en Redes Sociales como Instagram, Facebook, Twitter y otras plataformas. Cuando se aplica correctamente, con un enfoque innovador y cercano los resultados son significativos incrementando la visibilidad y el conocimiento de una marca. Las Redes Sociales son claves para potenciar productos y servicios en Internet, para atraer clientes y para crear comunicación directa con el público o audiencia.

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INBOUND MARKETING

Planificamos y ejecutamos Estrategias de Inbound Marketing que generan resultados permanentes. Éstas implican la combinación perfecta entre Contenido de Marca, SEO, E-mail Marketing, Redes Sociales y Analítica Web para atraer a prospectos y convertirlos en clientes. La dinámica es que el Contenido de Marca entrega información útil y valiosa tanto para fidelizar a clientes como para convertirlos en promotores de una marca. Con una estudiada Estrategia de Inbound Marketing, los clientes buscan a una empresa y no la empresa a ellos.

E-MAIL MARKETING

Contactamos a prospectos y clientes mediante E-mail Marketing. Son correos electrónicos no invasivos con los que se da conocer de manera atractiva productos, servicios, promociones, etc. El E-mail Marketing es publicidad directa. A través de éste recibimos el feedback de lo que una empresa está ofreciendo a posibles clientes o clientes. Por ende, es posible mejorar la estrategia aplicada para mayor interés.

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Diseño, el ADN de la publicidad y el marketing

La relevancia del Diseño Gráfico radica en que desarrolla diversas estrategias para lograr una comunicación desde el punto de vista visual. Este hecho es de enorme importancia desde la perspectiva del marketing ya que permite elaborar distintas presentaciones que rápidamente comunicarán valor a un potencial cliente o comprador.

WEB DESIGN

Desarrollamos Smart Webs autoadmistrables, estéticas, fáciles de navegar e inteligentes. Ya que una Web no trabaja por sí sola, incorporamos herramientas de Marketing Digital para que ésta sea encontrada por los usuarios en los resultados de búsqueda de Google. Nuestras Webs están enlazadas a Google Analytics y conectadas a Redes Sociales más otras herramientas de Marketing Digital para mejor posicionamiento. Desarrollamos páginas con E-Commerce, Tienda Online, Vitrina y WebPay.

Creamos páginas a medida (según necesidades). Utilizamos últimas tecnologías como el Diseño Adaptable o Responsive Design para ahorrar tiempo e inversión.

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Adaptabilidad dispositivos móviles

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Autoadministrables

[/fusion_content_box][fusion_content_box title=”” backgroundcolor=”” icon=”fa-server fas” iconflip=”” iconrotate=”” iconspin=”” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_id=”” image_max_width=”” image_height=”” link=”” linktext=”” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Dominio y Hosting incluido

[/fusion_content_box][fusion_content_box title=”” backgroundcolor=”” icon=”fa-rocket fas” iconflip=”” iconrotate=”” iconspin=”” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_id=”” image_max_width=”” image_height=”” link=”” linktext=”” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Listos para optimizar

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border_radius_bottom_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ 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image=”https://kraftwerk-mkt.com/wp-content/uploads/2020/02/helpet_pad.jpg” image_id=”2394|full” link=”” linktarget=”_self” alt=”” /][fusion_image image=”https://kraftwerk-mkt.com/wp-content/uploads/2019/09/scharold_pad.jpg” image_id=”1628|full” link=”” linktarget=”_self” alt=”” /][fusion_image image=”https://kraftwerk-mkt.com/wp-content/uploads/2019/09/gruop_pad.jpg” image_id=”1631|full” link=”” linktarget=”_self” alt=”” /][fusion_image image=”https://kraftwerk-mkt.com/wp-content/uploads/2019/09/weltbild_pad.jpg” image_id=”1637|full” link=”” linktarget=”_self” alt=”” /][fusion_image image=”https://kraftwerk-mkt.com/wp-content/uploads/2020/02/helpet_phone.jpg” image_id=”2393|full” link=”” linktarget=”_self” alt=”” /][fusion_image image=”https://kraftwerk-mkt.com/wp-content/uploads/2019/09/scharold_phone.jpg” image_id=”1629|full” link=”” linktarget=”_self” alt=”” /][fusion_image image=”https://kraftwerk-mkt.com/wp-content/uploads/2019/09/grupo_phone.jpg” image_id=”1630|full” link=”” linktarget=”_self” alt=”” /][fusion_image image=”https://kraftwerk-mkt.com/wp-content/uploads/2019/09/weltbild_phone.jpg” image_id=”1638|full” link=”” linktarget=”_self” alt=”” /][/fusion_images][fusion_separator style_type=”none” hide_on_mobile=”large-visibility” class=”” id=”” sep_color=”#444444″ top_margin=”” bottom_margin=”25px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”10%” alignment=”center” /][fusion_button link=”mailto:hola@kraftwerk-mkt.com” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”large-visibility” class=”” id=”” color=”custom” button_gradient_top_color=”#c1272f” button_gradient_bottom_color=”#c1272f” button_gradient_top_color_hover=”#ffffff” button_gradient_bottom_color_hover=”#ffffff” accent_color=”#ffffff” accent_hover_color=”#3a3a3a” type=”” bevel_color=”” border_width=”” size=”large” stretch=”default” icon=”fa-at fas” icon_position=”left” icon_divider=”no” animation_type=”fade” animation_direction=”static” animation_speed=”0.5″ animation_offset=”” border_radius=”” border_color=”#ffffff” border_hover_color=”#3a3a3a”]Cotizar según necesidades[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”Print Design” hundred_percent=”yes” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”0″ margin_bottom=”” padding_top=”50px” padding_right=”10%” padding_bottom=”0px” padding_left=”10%”][fusion_builder_row][fusion_builder_column type=”1_6″ layout=”1_6″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”fade” animation_direction=”left” animation_speed=”0.6″ animation_offset=”” last=”no”][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”1_6″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”fade” animation_direction=”left” animation_speed=”0.6″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

DISEÑO GRÁFICO

El Marketing Digital es lo más importante para el posicionamiento de una empresa o marca, pero la Publicidad Clásica sigue siendo importante para dar a conocer y promocionar un negocio. Diseñamos Revistas, Brochures, Pendones, Flyers, Pósters y Material Publicitario o POP.

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background_image_id=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_images picture_size=”auto” hover_type=”none” autoplay=”yes” columns=”4″ column_spacing=”13″ scroll_items=”” show_nav=”yes” mouse_scroll=”no” border=”no” lightbox=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_image image=”https://kraftwerk-mkt.com/wp-content/uploads/2019/09/print_design_byKarftwerk1.jpg” image_id=”1657|full” link=”” linktarget=”_self” alt=”” /][fusion_image image=”https://kraftwerk-mkt.com/wp-content/uploads/2019/09/printdesign_bykraftwerk5.jpg” image_id=”1656|full” link=”” linktarget=”_self” alt=”” /][fusion_image 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style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”#444444″ top_margin=”” bottom_margin=”50px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”10%” alignment=”center” /][fusion_button link=”mailto:hola@kraftwerk-mkt.com” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”custom” button_gradient_top_color=”#c1272f” button_gradient_bottom_color=”#c1272f” button_gradient_top_color_hover=”#ffffff” button_gradient_bottom_color_hover=”#ffffff” accent_color=”#ffffff” accent_hover_color=”#3a3a3a” type=”” bevel_color=”” border_width=”” size=”large” stretch=”default” icon=”fa-at fas” icon_position=”left” icon_divider=”no” animation_type=”fade” animation_direction=”static” animation_speed=”0.5″ animation_offset=”” border_radius=”” border_color=”#ffffff” border_hover_color=”#3a3a3a”]Cotizar según necesidades[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”50px” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” 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